3. How would you describe the channel approach used by Eeonomos (a) up to the mid-1980s; (b)...
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3. How would you describe the channel approach used by Eeonomos
(a) up to the mid-1980s;
(b) following the introducion of the series of technological innovations that streamlined its production-delivery system?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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