3. How would you describe the channel approach used by Eeonomos (a) up to the mid-1980s; (b)...

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3. How would you describe the channel approach used by Eeonomos

(a) up to the mid-1980s;

(b) following the introducion of the series of technological innovations that streamlined its production-delivery system?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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