3 Illustrate the need for balancing customer and competitor orientations in becoming a truly market-centred organisation.
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3 Illustrate the need for balancing customer and competitor orientations in becoming a truly market-centred organisation.
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Related Book For
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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