3. In recent years, many European and US car makers have tried to reposition many of their...
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3. In recent years, many European and US car makers have tried to reposition many of their brands.
Thinking about examples of such repositioning efforts, describe whether a brand has moved to a high-quality end of the market or moved down-market. How easy is it for car makers to reposition their brands? What else could they do to change consumers' perceptions of their carsV
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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