3 This campaign made use of television, cinema, radio, posters and leaflets. What function do you think

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3 This campaign made use of television, cinema, radio, posters and leaflets. What function do you think each individual medium performed within the campaign? What would have been lost if all monies had been spent in a single medium?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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