3 To what extent does an American approach to infidelity or any other bad news of...
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3 To what extent does an American approach to infidelity – or any other ‘bad news’ of major concern to sponsors –
differ from a European, Scandinavian and Swedish approach? Just think of the troubles the Monica Lewinsky affair caused Bill Clinton and whether that would have been perceived and interpreted differently in Sweden.
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Related Book For
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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