3. What is Hayek's role in the new-product development process? Why does he need the help of...

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3. What is Hayek's role in the new-product development process? Why does he need the help of a partner? Assess the effectiveness of the Hayek-Mercedes venture.

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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3. What is Hayek's role in the new-product development process? Why does he need the help of a partner? Assess the effectiveness of the Hayek-Mercedes venture.
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3. What is Hayek's role in the new-product development process? Why does he need the help of...

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Principles Of Marketing

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