3 When competition started to affect Breezers share, Bacardi made a strategic decision to reinforce Breezers premium
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3 When competition started to affect Breezer’s share, Bacardi made a strategic decision to reinforce Breezer’s premium positioning in the marketplace.
What were the advantages and potential risks of doing that? What else could Bacardi have done and what would have been the implications of that course of action?
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Sandip Nandnawar
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Related Book For 
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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