3.2 Think of a purchase that you have made recently. What products or brands made up your...

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3.2 Think of a purchase that you have made recently. What products or brands made up your evoked set of alternatives, and what choice criteria did you use to differentiate between them to lead to your eventual purchase?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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