3-7 Cause-related marketing has grown considerably over the past ten years. Use Google to identify companies with
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3-7 Cause-related marketing has grown considerably over the past ten years. Use Google to identify companies with outstanding cause-related marketing programmes.
Present a case study of successful cause-related marketing to your class. (AACSB: Communication; Use of IT)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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