4. Advertising, sales promotion and publicity. What are the company's promotion objectives? How is the budget determined?

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4. Advertising, sales promotion and publicity. What are the company's promotion objectives?

How is the budget determined? Ts it sufficient? Arc advertising messages and media well developed and received? Does the company have well-developed sales promotion and public relations programmes?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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