4. Advertising, sales promotion and publicity. What are the company's promotion objectives? How is the budget determined?
Question:
4. Advertising, sales promotion and publicity. What are the company's promotion objectives?
How is the budget determined? Ts it sufficient? Arc advertising messages and media well developed and received? Does the company have well-developed sales promotion and public relations programmes?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
Question Posted: