4. Are Unilevers sustainability initiatives truly practising enlightened marketing, or are these green policies no more than

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4. Are Unilever’s sustainability initiatives truly practising enlightened marketing, or are these ‘green’ policies no more than vested self-interest and a marketing ploy? Give as many examples as you can to justify your answer.

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

Question Posted: Oct 15, 2024 02:00 AM

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4. Are Unilevers sustainability initiatives truly practising enlightened marketing, or are these green policies no more than

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Principles Of Marketing

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