4. Define co-branding, and give one good and one poor example of co-branding practice. Explain your thinking.

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4. Define co-branding, and give one good and one poor example of co-branding practice. Explain your thinking.

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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