4 define logistics, appreciating the importance of customer service and its implementation within logistics;

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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4 define logistics, appreciating the importance of customer service and its implementation within logistics;
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3 appreciate the factors influencing channel design, structure and strategy and the effect of conflict and cooperation within channels;
5 identify the functions involved in logistics and the decisions contributing to their management.
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4 define logistics, appreciating the importance of customer service and its implementation within logistics;

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Principles Of Marketing

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