4 How can Mike Dalton fight the pressure from the more sophisticated integrated systems at one end...

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4 How can Mike Dalton fight the pressure from the more sophisticated integrated systems at one end of the market and the cowboys at the other? What are the implications for the sales force?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:03 AM

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4 How can Mike Dalton fight the pressure from the more sophisticated integrated systems at one end of the market and the cowboys at the other? What are the implications for the sales force?
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4 How can Mike Dalton fight the pressure from the more sophisticated integrated systems at one end...

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Principles Of Marketing

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