4. In market measurement and forecasting, which is the more serious problem: overestimating demand or underestimating it?
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4. In market measurement and forecasting, which is the more serious problem: overestimating demand or underestimating it? (live your reasons.
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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