5. As marketing manager for 1'edigrce Chnm cat food, you have seen sales jump 50 per cent...

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5. As marketing manager for 1'edigrce Chnm cat food, you have seen sales jump 50 per cent in the last year after years of relatively stable sales. How will you forecast sales for the coming year?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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