4 Other than going down the own-label route, what can a small supplier do to improve its...

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4 Other than going down the own-label route, what can a small supplier do to improve its chances of getting its products listed by the hypermarkets? Are there any potential problems with the strategies that you are suggesting?

Source: Translated from Declairieux (1995), pp. 26–40.

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:02 AM

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Principles Of Marketing

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