4. Think of well-known beer or lager brands. How well are these positioned in relation to one...
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4. Think of well-known beer or lager brands. How well are these positioned in relation to one another? Do manufacturers clarify or confuse the positioning themes? Are the differences they promote meaningful or worthwhile?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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