4 To what extent and how does the WTB integrate its marketing communications programme? Assess the importance
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4 To what extent and how does the WTB integrate its marketing communications programme? Assess the importance of direct marketing in that programme and discuss whether that role is likely to become more or less important over the next few years.
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Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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