4. Which type of market coverage strategy should Pepsi/I.ipton adopt? Why? How should they position Lipton iced

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4. Which type of market coverage strategy should Pepsi/I.ipton adopt? Why?

How should they position Lipton iced teas and Brook Bond canned teas?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 05:00 AM

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4. Which type of market coverage strategy should Pepsi/I.ipton adopt? Why? How should they position Lipton iced teas and Brook Bond canned teas?
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4. Which type of market coverage strategy should Pepsi/I.ipton adopt? Why? How should they position Lipton iced

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Principles Of Marketing

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