4. Which type of market coverage strategy should Pepsi/I.ipton adopt? Why? How should they position Lipton iced
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4. Which type of market coverage strategy should Pepsi/I.ipton adopt? Why?
How should they position Lipton iced teas and Brook Bond canned teas?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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