4. Would you have found a similar tour of your own country attractive? Would your parents find...

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4. Would you have found a similar tour of your own country attractive?

Would your parents find it attractive? Who is the customer in this case and what do they want?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 05:00 AM

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3. Would the tour have been attractive to you as a teenager? Would this Greek tour be attractive to teenagers in your country?
5. Is running a tour the only way to see if it would be successful or not? How else do you think its appeal could be tested?
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4. Would you have found a similar tour of your own country attractive? Would your parents find...

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Principles Of Marketing

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