4-1 What is big data and what opportunities and challenges does it provide for marketers? (AACSB: Communication;
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4-1 What is big data and what opportunities and challenges does it provide for marketers? (AACSB: Communication;
Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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