4-14 What sample sizes are necessary at population sizes of 1 billion, 10,000, and 100 with a...
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4-14 What sample sizes are necessary at population sizes of 1 billion, 10,000, and 100 with a confidence interval of 5 and a 95 per cent confidence level? Explain the effect population size has on sample size. (AACSB: Communication;
Use of IT; Analytical reasoning)
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Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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