5. Have your story down pat. Present your selling points. Answer questions directly. Avoid either one-word or

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5. Have your story down pat. Present your selling points. Answer questions directly. Avoid either one-word or too-wordy answers.

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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