5. Since Absolut Vodka is such a lifestyle product, would you recommend that Vin & Sprit should...

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5. Since Absolut Vodka is such a lifestyle product, would you recommend that Vin & Sprit should extend the brand into other markets in the same way as Virgin has extended into video games, PCs, cola and vodka?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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5. Since Absolut Vodka is such a lifestyle product, would you recommend that Vin & Sprit should...

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Principles Of Marketing

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