6. Absolut's successful advertising has benefited greatly from the publicity it generated. Can advertising campaigns be designed

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6. Absolut's successful advertising has benefited greatly from the publicity it generated. Can advertising campaigns be designed to create such media attention or is the success of Wonderbra, Benetton and their like, just good fortune?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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6. Absolut's successful advertising has benefited greatly from the publicity it generated. Can advertising campaigns be designed

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Principles Of Marketing

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