5. Track the changes in C3 (capital cost covered) and EVA (economic value added) for Pieta over...

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5. Track the changes in C3

(capital cost covered) and EVA (economic value added) for Pieta over the last ten years. Marketing Highlight 16.3 shows how to do it.

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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