6. Comment on the C1 and EVA trends and compare them with the impression given by the...

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6. Comment on the C1 and EVA trends and compare them with the impression given by the growth in profits and sales. What strategies of Abel's explain the performance that the C1 and EVA reveal? Should the trend be changed and, if so, how could it be changed?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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