5. Using examples covered in the chapter - e.g., Nike (Preview Case), McDonald's (Marketing Highlight 1.2) and
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5. Using examples covered in the chapter - e.g., Nike
(Preview Case), McDonald's (Marketing Highlight 1.2)
and IKEA, MTV and Toys 'R' Us (Marketing Highlight 1.3) - discuss the key challenges facing companies as they approach the twenty-first century. What actions might they take to ensure they continue to survive and thrive in the new marketing landscape?
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Related Book For 
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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