4. What is the single biggest difference between the marketing concept and the production, product and selling
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4. What is the single biggest difference between the marketing concept and the production, product and selling concepts? Winch concepts are easiest to apply in the short run? Which concept can offer the best long-term success?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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