5. What enabled Land Rover to hold its position in the market even though the Rover group...

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5. What enabled Land Rover to hold its position in the market even though the Rover group could not? Why did Rover manage to increase sales when the rest of the world's car industry was in decline?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 06:01 AM

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5. What enabled Land Rover to hold its position in the market even though the Rover group could not? Why did Rover manage to increase sales when the rest of the world's car industry was in decline?
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5. What enabled Land Rover to hold its position in the market even though the Rover group...

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Principles Of Marketing

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