6. If BAe wanted to get rid of Rover, and Honda did not want it, what good...

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6. If BAe wanted to get rid of Rover, and Honda did not want it, what good is it to BMW? What do you think explains Honda's reaction to the supposed contact with BMW? Would you recommend Honda to pull the plug on its deal with Rover?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 06:01 AM

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6. If BAe wanted to get rid of Rover, and Honda did not want it, what good...

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Principles Of Marketing

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