6. Compare brand extension by the brand owner with licensing a brand name for use by another...

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6. Compare brand extension by the brand owner with licensing a brand name for use by another company.

What arc the opportunities and risks of each approach?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 06:01 AM

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6. Compare brand extension by the brand owner with licensing a brand name for use by another company. What arc the opportunities and risks of each approach?
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6. Compare brand extension by the brand owner with licensing a brand name for use by another...

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Principles Of Marketing

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