5. Coca-Cola started with one type of cola drink. Now we find Coke in nearly a dozen...

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5. Coca-Cola started with one type of cola drink. Now we find Coke in nearly a dozen varieties. Why do consumer-goods manufacturers extend their brands?

What issues do these brand extensions raise for manufacturers, retailers and consumers?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 06:01 AM

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5. Coca-Cola started with one type of cola drink. Now we find Coke in nearly a dozen varieties. Why do consumer-goods manufacturers extend their brands? What issues do these brand extensions raise...
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5. Coca-Cola started with one type of cola drink. Now we find Coke in nearly a dozen...

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Principles Of Marketing

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