6. It has been said that consumers' buying behaviour is shaped more by perception than by reality....

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6. It has been said that consumers' buying behaviour is shaped more by perception than by reality. Do you agree with this comment? Why or why not?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 05:00 AM

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6. It has been said that consumers' buying behaviour is shaped more by perception than by reality. Do you agree with this comment? Why or why not?
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6. It has been said that consumers' buying behaviour is shaped more by perception than by reality....

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Principles Of Marketing

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