6. What is the rationale behind Bang & Olufsen's new marketing and distribution strategy for Europe? Does
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6. What is the rationale behind Bang & Olufsen's new marketing and distribution strategy for Europe? Does it seem likely that the European market segments into ten equally sized groups that are similar across all European countries? Do you think Bang & Olufsen's strategy will work in Germany?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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