5. Would you 'double or quit' the German market? Why was Bang & Olufsen more attracted to...

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5. Would you 'double or quit' the German market? Why was Bang" & Olufsen more attracted to the United States and other markets than to Germany, and was it right in being so?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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