4. How does the target market influence Bang & Olufsen's promotional strategy? Since there are so few
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4. How does the target market influence Bang & Olufsen's promotional strategy? Since there are so few of the target customers in Germany, would it pay Bang & Olufsen to target other groups in that market?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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