6. What were Britcraft's main failings and strengths? Do you think it will win the sale or...

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6. What were Britcraft's main failings and strengths? Do you think it will win the sale or is it too out of touch with the needs of the NAF and the Country's government? What could it do at this late stage? Is it still

'Britain's turn'?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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