1. Distinguish between the old push and the new pull policies followed byBang & Olufsen. Why do...
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1. Distinguish between the old push and the new pull policies followed byBang & Olufsen. Why do you think the push strategy was not working? Is it likely that the pull strategy will increase sales significantly without making Bang & Olufsen's products more attractive to German consumers?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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