1. Distinguish between the old push and the new pull policies followed byBang & Olufsen. Why do...

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1. Distinguish between the old push and the new pull policies followed byBang & Olufsen. Why do you think the push strategy was not working? Is it likely that the pull strategy will increase sales significantly without making Bang & Olufsen's products more attractive to German consumers?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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