6. Would the new-product development approach used be different for a new brand development as opposed to

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6. Would the new-product development approach used be different for a new brand development as opposed to a line extension? Explain.

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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6. Would the new-product development approach used be different for a new brand development as opposed to a line extension? Explain.
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6. Would the new-product development approach used be different for a new brand development as opposed to

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Principles Of Marketing

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