6-9 Research mobile procurement and discuss the roles in the buying centre that are impacted most by
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6-9 Research mobile procurement and discuss the roles in the buying centre that are impacted most by this technology.
(AACSB: Communication; Reflective thinking)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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