7-4 Explain how a company differentiates its products from competitors products. (AACSB: Communication)

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7-4 Explain how a company differentiates its products from competitors’ products. (AACSB: Communication)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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