7-4 Explain how a company differentiates its products from competitors products. (AACSB: Communication)
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7-4 Explain how a company differentiates its products from competitors’ products. (AACSB: Communication)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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