8-7 A products package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality and marketing.
Question:
8-7 A product’s package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality and marketing. Research ‘packaging awards’ and develop a presentation analysing an award-winning product packaging effort. Describe the organisation hosting the award competition, the criteria for selecting winners, and one of the award-winning packages.
(AACSB: Communication; Use of IT)
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
Question Posted: