8-7 A products package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality and marketing.

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8-7 A product’s package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality and marketing. Research ‘packaging awards’ and develop a presentation analysing an award-winning product packaging effort. Describe the organisation hosting the award competition, the criteria for selecting winners, and one of the award-winning packages.

(AACSB: Communication; Use of IT)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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