9.1 Find an example of a new product for each of the types of newness categories discussed...
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9.1 Find an example of a new product for each of the types of newness categories discussed at pp. 383 et seq. What particular marketing problems do you think the organisations launching each of those products might have had?
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Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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