9-10 Discuss the ethical issues surrounding orphan drugs. Should pharmaceutical companies be allowed to charge such high

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9-10 Discuss the ethical issues surrounding orphan drugs.

Should pharmaceutical companies be allowed to charge such high prices for these drugs? (AACSB: Communication;

Ethical reasoning)


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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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