9-12 What types of fixed costs are associated with this service? Estimate the total fixed costs for...

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9-12 What types of fixed costs are associated with this service?

Estimate the total fixed costs for this additional service, and, assuming a contribution margin of 40 per cent, determine the amount of sales necessary to break even on this increase in fixed costs to offer this additional service. (AACSB: Communication; Analytical thinking)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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