9.3 How might the product development stage differ for: (a) an fmcg product; and (b) a B2B...
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9.3 How might the product development stage differ for:
(a) an fmcg product; and
(b) a B2B product?
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Related Book For
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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