A view of the communication process (pp. 412414) Steps in developing effective marketing communication pp. 414420)

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A view of the communication process (pp. 412–414)

Steps in developing effective marketing communication pp. 414–420)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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