A view of the communication process (pp. 412414) Steps in developing effective marketing communication pp. 414420)
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A view of the communication process (pp. 412–414)
Steps in developing effective marketing communication pp. 414–420)
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Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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