Actionable: effective programmes can be designed for attracting and serving the segments. For example, although one small
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● Actionable: effective programmes can be designed for attracting and serving the segments.
For example, although one small airline identified seven market segments, its staff was too small to develop separate marketing programmes for each segment.
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Related Book For
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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